Bronze Package

Each of the following is included with all of our publishing packages:

  • Registration of book with all major online booksellers and national distributors through Bowkerlink
  • Submission of  book to Amazon Kindle Unlimited or submission to Amazon, Apple, Kobo, and Nook
  • Registration with Books in Print database providing global availability, including libraries and bookstores worldwide
  • Book and author web page at Red Penguin Books, including links to purchase pages for the  placement of book orders
  • Book and author pages at, including links to purchase your book
  • A press kit ready to send out to interested parties, including book cover, summary, author bio and contact information

For authors whose books were not published by Red Penguin Books, the Bronze Package is available for just $550.


Silver Package

For greater visibility, our promotion plus plan adds the following:

  • Amazon optimization – your keywords and categories will be researched and selected for maximum exposure at the world’s largest bookstore. This will result in higher Amazon rankings; our goal is to have your book appear in the top 100-500 in 2 categories. 
  • Online promotions – including email blasts, sales promotions, Kindle countdowns and more. Your book will be included in Red Penguin Book email blasts, along with other book promotions, such as Kindle Book Promos, Book Circle, Publishers Weekly, Book Bub, and others. While we cannot guarantee acceptance into any one particular promotion, you are guaranteed at least 10 online promotions during the promotional period.
  • Book reviews – numerous reviews often signal the difference between a book that doesn’t move and a “hot item”. Our Promotion Plus package guarantees 5 book reviews for your book.
  • Social Media – your book will be promoted on over 50 social media book sites. These can be timed during your launch period, a price promotion period, or simultaneously (we recommend launching with a price promotion to build excitement and an audience for your book.)

Our Silver package costs just $950 for 90 days for Red Penguin authors and can be repeated for an additional 90 days for just $500. For authors whose books were not published by Red Penguin Books, the Silver Package – which includes the Bronze Package –  is available for just $1200 for 90 days, and can be repeated for 90 days for just $500. (The 90 days refers to the actual book promotions – all book reviews and Amazon optimizations will remain indefinitely.)


Gold Package

For the ultimate launch of your book, our deluxe package includes all of the above plus the following:

  • Custom Website – development of a personalized website highlighting your book, your other personal and/or business endeavors, book purchase links, press kit download link, photo galleries, events/book signings, reviews and more.
  • Social Media – development of social media graphics and dedicated pages on Facebook, LinkedIn, Instagram and/or Twitter as needed.
  • Book Awards – your book will be submitted to five specialty book awards for consideration, depending upon subject matter and availability. Of course, awards are not guaranteed – only submissions.
  • Book Reviews – in order to garner the widest audience for your book, we will arrange for a minimum of 15-20 reviews for your book.

Our Gold Package package costs just $1,950 for Red Penguin authors, and for authors whose books were not published by Red Penguin Books, the Gold Package – which includes the Bronze and Silver Packages –  is available for just $3,450.   


Additional Promotional Items  – available as needed

  • Book Signings/Launch Parties – Red Penguin Books can arrange book signings and events at a variety of venues, from bookstores to boardrooms, restaurants to reception halls. Whether you want a simple signing with a reading and/or talk or a fully catered event, we can take care of your book event needs.
  • ARCs (Advanced Reader Copies) – Books can be made available prior to launch for special readers and reviewers, as well as arranging pre-orders to pad your launch date effectively with links and reviews.
  • Media Packages – TV and radio interviews, press releases, newspaper articles and other media promotions can be arranged, with fees dependent upon the size and scope of your media needs.