The London Book Fair is one of the most important events on the international publishing calendar — a vibrant, relationship-rich marketplace where ideas, rights, and opportunities converge. Founded in the early 1970s, it has grown from a modest specialist exhibition into a global hub for publishing professionals from every segment of the industry. Today, the fair regularly attracts around 30,000 publishing professionals from across the world, including publishers, agents, scouts, authors, librarians, rights specialists, and media executives, all gathered under one roof over three dynamic days of business and conversation.
As the largest English-language publishing trade event, the London Book Fair brings together thousands of exhibitors — from major international houses to independent presses — and offers a rich program of rights negotiation, networking, seminars, and professional showcases. With hundreds of sessions focused on current and future trends, educational programming, and industry strategy, the fair is a place where careers are launched, partnerships are formed, and stories find new pathways to audiences around the globe.
At Red Penguin Books, we are thrilled to participate in the London Book Fair as a platform for our authors to be seen, heard, and connected to the wider world of publishing. Our participation levels are designed to support authors at every stage — from global visibility to positioning as thought leaders and strategic engagement with rights professionals and industry decision-makers. Each level represents a distinct path forward, with opportunities to elevate both your book and your professional voice on the international stage.
* Levels 3 and 4 include expanded benefits detailed below.
London Digital Presence
$97
Digital listing in the Red Penguin London catalog
Book cover, description, and rights information
Representation under the Red Penguin Books imprint
Visibility to publishers, agents, scouts, and industry professionals browsing titles digitally before, during, and after the fair
Best for authors seeking international visibility without physical inventory.
Curated Shelf & Catalog Presence
$197
Everything in Level 1
One physical copy of your book displayed at the Red Penguin stand
Placement on curated shelves for browsing and informal discussion
Inclusion in the printed London Book Fair catalog (if submitted by Feb 24)
Best for authors who want their book physically present and discoverable.
Featured Author & Speaker Track
$497
Everything in Levels 1 & 2
Two physical copies of your book displayed at the stand
Priority familiarity and advocacy by the Red Penguin team
Proactive discussion of your work in relevant industry and education conversations
Inclusion in the printed catalog (if submitted by Feb 24)
Best for authors positioned for education, panels, and thought leadership. *
Strategic London Representation & Matchmaking
$997
Everything in Levels 1–3
Strategic representation aligned with your publishing and professional goals
Priority focus before, during, and after the fair
Inclusion in curated, high-level conversations relevant to your work
Best for authors ready for targeted outreach and one-to-one engagement. *
Level 3 reflects London’s emphasis on ideas, education, and author expertise.
In addition to book representation, Level 3 authors receive:
Speaking and educational opportunities are curated and not guaranteed.
Level 4 is the only level that includes proactive outreach and intentional engagement.
Level 4 authors may receive:
Level 3 positions authors for consideration. Level 4 actively pursues opportunities on their behalf.