Google & Facebook Ad Set-Up

Pay-per-click ads to promote YOUR book!

Getting your book in front of the right readers can feel like an uphill battle, but with expertly managed Facebook and Google Ads, it doesn’t have to be. We create targeted ad campaigns specifically designed for authors to work toward building your audience and boost book sales.

Choosing between Facebook and Google Ads depends on your book goals and intended audience. Facebook Ads are ideal for creating awareness, building an author platform, and engaging with readers on a more personal level. These ads are highly visual and can be targeted based on demographics, interests, and behaviors, making them perfect for fiction and memoir authors looking to build a loyal following.

Google Ads are powerful for reaching readers who are actively searching for books or related content. These text-based ads appear at the top of search results, capturing potential buyers at the moment of intent. They are particularly effective for nonfiction books or niche genres where readers are seeking specific information or solutions.

• Campaign Strategy: Develop a customized ad strategy tailored to the book’s genre, audience, and goals, including a recommendation on whether to focus on Facebook, Google, or both.
• Target Audience Research: Conduct in-depth research to identify ideal readers, using demographic, interest, and behavior data for Facebook, and keyword analysis for Google.
• Ad Creation: Craft persuasive, genre-specific ad copy and design captivating visuals for Facebook, or compelling text-based ads for Google, ensuring a professional and enticing presentation.
• Ad Setup and Optimization: Launch and manage campaigns with precision, leveraging platform-specific features to optimize for clicks, engagement, and conversions.
• Performance Tracking and Reporting: Provide clear, detailed reports with insights into impressions, clicks, engagement, and sales, so authors know exactly how their investment is paying off.
• Ongoing Support and Optimization: Continuously monitor and tweak campaigns based on performance metrics to ensure consistent results and improved ROI.